The group of Roger Norman, Robert Gross and Ken Flippin now own all rights to the HDRA name and assets. Norman is a well-known professional off-road racer, and both Gross and Flippin were previously associated with another off-road race sanctioning group.
"Cost reduction to racers is the long-term goal of this HDRA organization while providing racers with quality events that are cost-effective, safe and innovative.
Currently, event organizer costs are being passed on to the racers through their high entry fees", stated Norman. "We are actively soliciting major sponsorships to help offset event costs and to provide sponsors a highly visible platform to showcase their products".
"Currently, there are very few opportunities for the average off-road racer to compete unless they go to Mexico at great expense, or race on the heavily over-used areas in Southern California", said Gross. "Our 2012 schedule reflects our commitment to Southwest area racers for a variety of events and locations while keeping their time and travel costs in mind", he continued.
Joining Gross and Flippin at HDRA are other core personnel who have teamed with them in previous race operations. "This group represents combined experience of over 245 total years in motorsports as owners, drivers and racecourse design and promotion", said Gross. "We have the pulse and background of the sport and everyone involved is a visionary towards the future growth of desert racing".
The HDRA organization is now based in the Las Vegas NV area. The late Walt Lott originally founded HDRA, and it was a long time race promotion organization specializing in premier desert events including the famed Mint 400 and the annual Firecracker 250. Following Mr. Lott's untimely death, the organization faded from the desert-racing scene. Today's new HDRA is totally dedicated to the goal of cost-effective events for racers that are designed by racers.
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